Our Team
Meet our steadfast data scientists.
As the Group Managing Director and a member of the Board of Directors for Pinnacle Connect, Johnson Tan is a highly respected figure in the market research industry with over 20 years of experience.
He founded Pinnacle Analytics in 2017, serving as the CEO and focusing on market research in the retail industry and customer service training as the firm’s core business. Before that, in 2003, he co-founded Metrix Research Sdn Bhd, which has grown to become the sixth-largest market research company in Malaysia by revenue.
Johnson has an impressive track record in developing large-scale customer satisfaction studies, branding surveys, and brand health tracking for FMCG clients. He continuously seeks to integrate technologies and AI into traditional research techniques. He is a firm believer that healthy businesses provide more opportunities for developing new leaders and entrepreneurs, thus contributing to society and the nation’s success. Johnson’s career began at Frank Small & Associates (now Kantar TNS), where he gained valuable experience and expertise in the field of market research.
Known for his attention to detail and expertise in the industry, Oh Choon Kit is the Group Operation Director of Pinnacle Connect Sdn Bhd and also serves on its Board of Directors. With more than 15 years experience in the market research industry, Choon Kit is currently responsible for both business development and administration for the operation division, leading a team of 7 project managers and executives.
Choon Kit joined Pinnacle Analytics, a sibling firm of Pinnacle Connect, in 2017, before being appointed Group Operating Director. He collaborated with several noteworthy clients from Food & Beverage (F&B) and automotive, to retail, telco, media, and many more throughout the time span.
Prior to that, Choon Kit gained expertise in research and data collection by upskilling with Nielsen Malaysia (now known as Nielsen IQ), one of the leading companies in the industry. His role as an Operation and Fieldwork Executive served as a turning point in his career and made him a valuable asset and highly sought-after consultant by clients until today.
William Low is a Kuala Lumpur native with extensive experience in sales and marketing. With a wide network of connections across ASEAN, William brings a wealth of knowledge and expertise to his role.
Having joined the company in 2022, William has already worked with clients across ASEAN on a variety of projects, including Central Location Test (CLT), Focus Group Discussion (FGD), and Ethnography. He leads a team of interviewers across Malaysia, Indonesia, and Thailand, ensuring that each project is executed with the highest level of professionalism and accuracy.
What sets William apart is his ability to communicate effectively with people from all walks of life. This skill not only makes him an excellent manager, but also allows him to build strong relationships with clients and colleagues alike.
William is committed to providing the best possible service to his clients, and he takes great pride in delivering quality results on time and within budget. His dedication to his work, coupled with his friendly and approachable demeanour, has made him a valuable asset to the Pinnacle Connect team.
Nicholas Lim is an accomplished market researcher with over 15 years of experience in the industry. He joined Pinnacle Connect in 2019, where he has quickly established himself as a valuable asset to the team. Nicholas is now an esteemed Project Manager at Pinnacle Connect.
Throughout his career, Nicholas has managed multiple projects concurrently, demonstrating his ability to work efficiently and effectively. He has a strong background in both qualitative and quantitative research, enabling him to provide a well-rounded approach to his work.
One of Nicholas’s key strengths is his direct communication style. He is known for getting straight to the point and not beating around the bush, which has earned him a reputation as a no-nonsense manager. This approach has proved to be highly effective in managing project teams and communicating with clients, ensuring that everyone is on the same page and working towards the same goals.
Nicholas’s wealth of knowledge and expertise in the market research industry has made him a trusted advisor to clients. His ability to deliver high-quality results and manage projects effectively has helped clients achieve their business objectives and drive growth. Overall, Nicholas is a highly respected and valuable member of the Pinnacle Connect team.
Lela Shaharudin is a highly capable Project Manager at Pinnacle Connect, bringing with her years of valuable experience in the market research industry. Starting as a Project Executive in 2018, she quickly made her way up the ranks and was promoted to her current role in 2022.
Lela has worked with a diverse range of clients over the years, with a particular expertise in consumer electronics studies. She has also played a key role in recruiting and training new staff members, ensuring that our team is well-equipped to handle any project that comes our way.
Prior to joining our company, Lela worked at Mitra Market Research as a Supervisor, where she was involved in a variety of methodologies such as Focus Group Discussion (FGD), Central Location Test (CLT), and Street Intercept. She began her journey in market research as an Internship student with InsightAsia Market Research in 2010, where she gained experience across all departments including research, data processing, and fieldwork.
Lela is known for her daring nature to take on challenges and risks, as well as her strong belief in the power of teamwork. As a leader, her actions speak volumes about her integrity and commitment to excellence, making her an asset to any project or team she is a part of.
Zuraini is a highly experienced market researcher with a career spanning over 15 years. As a Project Manager at Pinnacle Connect, Zuraini leads by example, setting the standard for her team and inspiring them to achieve their best. She is a natural leader, with the ability to motivate and inspire her team to work towards a common goal. Her exceptional organisational skills and attention to detail ensure that every project is completed to the highest standard.
She began her journey in the industry as a Supervisor at InsightAsia Research, where she quickly proved her worth and rose through the ranks. In 2015, she joined Infinity Market Research as a Fieldwork Manager, where she continued to hone her skills and develop her expertise.
Throughout her career, Zuraini has amassed a wealth of knowledge and experience in the field of market research. She is an expert in conducting exit surveys for shopping mall retail industries and has successfully managed numerous projects across various industries.
Zuraini’s dedication to her work, coupled with her extensive experience and expertise, make her a highly respected figure in the market research industry. Her career journey is a testament to her hard work and determination to succeed in her field, and she continues to be a source of inspiration for those around her.
As the Group Managing Director and a member of the Board of Directors for Pinnacle Connect, Johnson Tan is a highly respected figure in the market research industry with over 20 years of experience.
He founded Pinnacle Analytics in 2017, serving as the CEO and focusing on market research in the retail industry and customer service training as the firm’s core business. Before that, in 2003, he co-founded Metrix Research Sdn Bhd, which has grown to become the sixth-largest market research company in Malaysia by revenue.
Johnson has an impressive track record in developing large-scale customer satisfaction studies, branding surveys, and brand health tracking for FMCG clients. He continuously seeks to integrate technologies and AI into traditional research techniques. He is a firm believer that healthy businesses provide more opportunities for developing new leaders and entrepreneurs, thus contributing to society and the nation’s success. Johnson’s career began at Frank Small & Associates (now Kantar TNS), where he gained valuable experience and expertise in the field of market research.
Known for his attention to detail and expertise in the industry, Oh Choon Kit is the Group Operation Director of Pinnacle Connect Sdn Bhd and also serves on its Board of Directors. With more than 15 years experience in the market research industry, Choon Kit is currently responsible for both business development and administration for the operation division, leading a team of 7 project managers and executives.
Choon Kit joined Pinnacle Analytics, a sibling firm of Pinnacle Connect, in 2017, before being appointed Group Operating Director. He collaborated with several noteworthy clients from F&B and automotive, to retail, telco, media, and many more throughout the time span.
Prior to that, Choon Kit gained expertise in research and data collection by upskilling with Nielsen Malaysia (now known as Nielsen IQ), one of the leading companies in the industry. His role as an Operation and Fieldwork Executive served as a turning point in his career and made him a valuable asset and highly sought-after consultant by clients until today.
William Low is a Kuala Lumpur native with extensive experience in sales and marketing. With a wide network of connections across ASEAN, William brings a wealth of knowledge and expertise to his role.
Having joined the company in 2022, William has already worked with clients across ASEAN on a variety of projects, including Central Location Test (CLT), Focus Group Discussion (FGD), and Ethnography. He leads a team of interviewers across Malaysia, Indonesia, and Thailand, ensuring that each project is executed with the highest level of professionalism and accuracy.
What sets William apart is his ability to communicate effectively with people from all walks of life. This skill not only makes him an excellent manager, but also allows him to build strong relationships with clients and colleagues alike.
William is committed to providing the best possible service to his clients, and he takes great pride in delivering quality results on time and within budget. His dedication to his work, coupled with his friendly and approachable demeanour, has made him a valuable asset to the Pinnacle Connect team.
Nicholas Lim is an accomplished market researcher with over 15 years of experience in the industry. He joined Pinnacle Connect in 2019, where he has quickly established himself as a valuable asset to the team. Nicholas is now an esteemed Project Manager at Pinnacle Connect.
Throughout his career, Nicholas has managed multiple projects concurrently, demonstrating his ability to work efficiently and effectively. He has a strong background in both qualitative and quantitative research, enabling him to provide a well-rounded approach to his work.
One of Nicholas’s key strengths is his direct communication style. He is known for getting straight to the point and not beating around the bush, which has earned him a reputation as a no-nonsense manager. This approach has proved to be highly effective in managing project teams and communicating with clients, ensuring that everyone is on the same page and working towards the same goals.
Nicholas’s wealth of knowledge and expertise in the market research industry has made him a trusted advisor to clients. His ability to deliver high-quality results and manage projects effectively has helped clients achieve their business objectives and drive growth. Overall, Nicholas is a highly respected and valuable member of the Pinnacle Connect team.
Lela Shaharudin is a highly capable Project Manager at Pinnacle Connect, bringing with her years of valuable experience in the market research industry. Starting as a Project Executive in 2018, she quickly made her way up the ranks and was promoted to her current role in 2022.
Lela has worked with a diverse range of clients over the years, with a particular expertise in consumer electronics studies. She has also played a key role in recruiting and training new staff members, ensuring that our team is well-equipped to handle any project that comes our way.
Prior to joining our company, Lela worked at Mitra Market Research as a Supervisor, where she was involved in a variety of methodologies such as Focus Group Discussion (FGD), Central Location Test (CLT), and Street Intercept. She began her journey in market research as an Internship student with InsightAsia Market Research in 2010, where she gained experience across all departments including research, data processing, and fieldwork.
Lela is known for her daring nature to take on challenges and risks, as well as her strong belief in the power of teamwork. As a leader, her actions speak volumes about her integrity and commitment to excellence, making her an asset to any project or team she is a part of.
Zuraini is a highly experienced market researcher with a career spanning over 15 years. As a Project Manager at Pinnacle Connect, Zuraini leads by example, setting the standard for her team and inspiring them to achieve their best. She is a natural leader, with the ability to motivate and inspire her team to work towards a common goal. Her exceptional organisational skills and attention to detail ensure that every project is completed to the highest standard.
She began her journey in the industry as a Supervisor at InsightAsia Research, where she quickly proved her worth and rose through the ranks. In 2015, she joined Infinity Market Research as a Fieldwork Manager, where she continued to hone her skills and develop her expertise.
Throughout her career, Zuraini has amassed a wealth of knowledge and experience in the field of market research. She is an expert in conducting exit surveys for shopping mall retail industries and has successfully managed numerous projects across various industries.
Zuraini’s dedication to her work, coupled with her extensive experience and expertise, make her a highly respected figure in the market research industry. Her career journey is a testament to her hard work and determination to succeed in her field, and she continues to be a source of inspiration for those around her.
As the Group Managing Director and a member of the Board of Directors for Pinnacle Connect, Johnson Tan is a highly respected figure in the market research industry with over 20 years of experience.
He founded Pinnacle Analytics in 2017, serving as the CEO and focusing on market research in the retail industry and customer service training as the firm’s core business. Before that, in 2003, he co-founded Metrix Research Sdn Bhd, which has grown to become the sixth-largest market research company in Malaysia by revenue.
Johnson has an impressive track record in developing large-scale customer satisfaction studies, branding surveys, and brand health tracking for FMCG clients. He continuously seeks to integrate technologies and AI into traditional research techniques. He is a firm believer that healthy businesses provide more opportunities for developing new leaders and entrepreneurs, thus contributing to society and the nation’s success. Johnson’s career began at Frank Small & Associates (now Kantar TNS), where he gained valuable experience and expertise in the field of market research.
Known for his attention to detail and expertise in the industry, Oh Choon Kit is the Group Operation Director of Pinnacle Connect Sdn Bhd and also serves on its Board of Directors. With more than 15 years experience in the market research industry, Choon Kit is currently responsible for both business development and administration for the operation division, leading a team of 7 project managers and executives.
Choon Kit joined Pinnacle Analytics, a sibling firm of Pinnacle Connect, in 2017, before being appointed Group Operating Director. He collaborated with several noteworthy clients from F&B and automotive, to retail, telco, media, and many more throughout the time span.
Prior to that, Choon Kit gained expertise in research and data collection by upskilling with Nielsen Malaysia (now known as Nielsen IQ), one of the leading companies in the industry. His role as an Operation and Fieldwork Executive served as a turning point in his career and made him a valuable asset and highly sought-after consultant by clients until today.
William Low is a Kuala Lumpur native with extensive experience in sales and marketing. With a wide network of connections across ASEAN, William brings a wealth of knowledge and expertise to his role.
Having joined the company in 2022, William has already worked with clients across ASEAN on a variety of projects, including Central Location Test (CLT), Focus Group Discussion (FGD), and Ethnography. He leads a team of interviewers across Malaysia, Indonesia, and Thailand, ensuring that each project is executed with the highest level of professionalism and accuracy.
What sets William apart is his ability to communicate effectively with people from all walks of life. This skill not only makes him an excellent manager, but also allows him to build strong relationships with clients and colleagues alike.
William is committed to providing the best possible service to his clients, and he takes great pride in delivering quality results on time and within budget. His dedication to his work, coupled with his friendly and approachable demeanour, has made him a valuable asset to the Pinnacle Connect team.
Nicholas Lim is an accomplished market researcher with over 15 years of experience in the industry. He joined Pinnacle Connect in 2019, where he has quickly established himself as a valuable asset to the team. Nicholas is now an esteemed Project Manager at Pinnacle Connect.
Throughout his career, Nicholas has managed multiple projects concurrently, demonstrating his ability to work efficiently and effectively. He has a strong background in both qualitative and quantitative research, enabling him to provide a well-rounded approach to his work.
One of Nicholas’s key strengths is his direct communication style. He is known for getting straight to the point and not beating around the bush, which has earned him a reputation as a no-nonsense manager. This approach has proved to be highly effective in managing project teams and communicating with clients, ensuring that everyone is on the same page and working towards the same goals.
Nicholas’s wealth of knowledge and expertise in the market research industry has made him a trusted advisor to clients. His ability to deliver high-quality results and manage projects effectively has helped clients achieve their business objectives and drive growth. Overall, Nicholas is a highly respected and valuable member of the Pinnacle Connect team.
Lela Shaharudin is a highly capable Project Manager at Pinnacle Connect, bringing with her years of valuable experience in the market research industry. Starting as a Project Executive in 2018, she quickly made her way up the ranks and was promoted to her current role in 2022.
Lela has worked with a diverse range of clients over the years, with a particular expertise in consumer electronics studies. She has also played a key role in recruiting and training new staff members, ensuring that our team is well-equipped to handle any project that comes our way.
Prior to joining our company, Lela worked at Mitra Market Research as a Supervisor, where she was involved in a variety of methodologies such as Focus Group Discussion (FGD), Central Location Test (CLT), and Street Intercept. She began her journey in market research as an Internship student with InsightAsia Market Research in 2010, where she gained experience across all departments including research, data processing, and fieldwork.
Lela is known for her daring nature to take on challenges and risks, as well as her strong belief in the power of teamwork. As a leader, her actions speak volumes about her integrity and commitment to excellence, making her an asset to any project or team she is a part of.
Zuraini is a highly experienced market researcher with a career spanning over 15 years. As a Project Manager at Pinnacle Connect, Zuraini leads by example, setting the standard for her team and inspiring them to achieve their best. She is a natural leader, with the ability to motivate and inspire her team to work towards a common goal. Her exceptional organisational skills and attention to detail ensure that every project is completed to the highest standard.
She began her journey in the industry as a Supervisor at InsightAsia Research, where she quickly proved her worth and rose through the ranks. In 2015, she joined Infinity Market Research as a Fieldwork Manager, where she continued to hone her skills and develop her expertise.
Throughout her career, Zuraini has amassed a wealth of knowledge and experience in the field of market research. She is an expert in conducting exit surveys for shopping mall retail industries and has successfully managed numerous projects across various industries.
Zuraini’s dedication to her work, coupled with her extensive experience and expertise, make her a highly respected figure in the market research industry. Her career journey is a testament to her hard work and determination to succeed in her field, and she continues to be a source of inspiration for those around her.
Our Milestones
